Marketing Articles

Planning and Marketing Your Promotional Products Effectively

Lancaster Printing has been operating for over 15 years. We have worked in both the UK and US and have built up a wealth of valuable knowledge and expertise. We can advise on all aspects of choosing the most effective promotional products, and guide you through the process. We have put together several articles to help you plan effectively and make carefully-considered decisions when it comes to marketing with printed products.

Promotional Products 101

This is a good place to start as it outlines the process and points you to everything you need to know.

Unexpected Promo Gifts

Small businesses are often more agile and quicker to respond to change than their larger counterparts. Utilising their creativity by looking for unexpected marketing opportunities can provide them with a competitive edge.

Give Your Marketing a Boost in 5 Easy Steps

If your marketing plan is not yielding the right results, this article will provide you with everything you need to give your strategies a boost.

Traditional Marketing: Still Relevant in an Online World?

The simple answer to this question is yes. This post outlines why traditional marketing and online marketing go hand in hand.

5 Steps to Integrated Marketing Success

Create an integrated approach to your marketing, ensuring that all elements come together seamlessly. This article will help you get started.

Crafting Your Message: What to Put on Promotional Products

Promotional products tend to be small in size so working out your message can be tricky. With limited space available every word counts. This popular post will help you plan your copy.

The Use of Colour in Marketing and Advertising

Useful articles on the importance of colour in design and marketing.

Working with a Print Company

If you haven’t worked with a print company before, this post will tell you everything you need to know, from the initial selection, putting together a brief, to the review.

If you still have questions, contact us now on 01524 230 300.