7 Uses of Silicone Wristbands
There are reasons why silicone wristbands have remained our most successful product line over many years. Firstly, they are popular with a wide-reaching audience. The younger market have led the way with this trend and older consumers have been quick to follow. The physical appearance of silicone wristbands has also led to their continued appeal and is why they consistently attract new audiences. They are fun, colourful, eye-catching and aesthetically pleasing. This contributes to increasing brand awareness.
Wristbands are versatile, fulfilling many different uses, several of which are outlined below:
- To Celebrate a Launch
There are many ways marketers promote a new product or service. Silicone wristbands can support this. They can be fully customised to complement your branding, in terms of colour and design. In addition, they can carry your logo or slogan. The addition of hashtags or links to landing pages assist with integration and customer engagement.
- To Support a Charity or Good Cause
Silicone wristbands are popular with a large number of charities and not-for-profits as they help drum up awareness and raise funds. They can be sold at volume for a minimal cost, encouraging supporters to support a cause. The colour of the bands can be fully customised to match the charity’s colours and links to donation pages are often incorporated.
- To Say Thank You
There is a culture within marketing to provide generous offers in order to secure new customers. However frequently, existing customers are overlooked. If you’re not nurturing your current customer base you’re missing opportunities. One way of thanking customers is to provide them with a free promo gift. Wristbands work well as they are light and therefore easy to post. They can be fully customised with your branding and, by wearing them, your customers are spreading the word for you.
- For Prize Giving
As well as businesses, schools, colleges and other educational institutions commission rubber wristbands to hand out as prizes and to reward excellence. They are also used for organisational purposes to help coordinate school meals and identify houses and teams.
- To Show Support and Allegiance
Countless numbers of wristbands are sold at festivals and gigs to show allegiance to a favourite band or artist. The versatile nature of the bands and the ability to customise them to match album covers or incorporate lyrics makes them a popular choice.
- To Replace Tickets and Identify VIPs
Wristbands are frequently used instead of tickets. They are fun and eye-catching, making them less likely to be inadvertently thrown away. Using creative colour schemes and artwork helps make them shareable, thus increasing awareness of your brand and event.
- For Event Marketing Purposes
Silicone wristbands are light and portable enough to be placed into event bags. They can also be handed out at trade shows and conferences. Being innovative with your design and message will increase the likelihood of sharing via social media, etc.
We’re always pleasantly surprised and delighted by the many ways our customers use their wristbands. It’s a pleasure to play a small role in their marketing activities. What do you use your silicone wristbands for? Leave a comment below and let us know.