Raising Funds, a Guide for Individuals

Raising Funds | Tips for Individuals

Each year we notice that increasing numbers of individuals are approaching up for silicone wristbands and other promotional products. They don’t have the advertising budget of an established charity, nor the marketing team to help drive their campaign but this doesn’t deter them. People come to us from all walks of life but especially those whose loved ones have been touched by an illness or disability and they’ve had first-hand contact with the support organisations who have helped them navigate an emotional and challenging period. To say thank you they are often moved to give something back and to raise funds for the charities and organisations that helped them.

For anyone who has not been involved with fundraising in the past, it can be difficult to know where to begin. With the help of our customers we have put together some tips to help you get started.

1. Create a Hub

You’re going to need somewhere to explain your cause and to provide some background information. Facebook pages are a great starting point. They’re free to set up and there are lots of online guides that will help you manage your page if you haven’t done this before. If your campaign gains momentum and you decide to expand, you can always look at setting up a dedicated website. But in the early stages, with a limited budget, Facebook is a good place to begin.

2. Collect Funds

Once you’ve got your hub in place, how are you going to raise funds? You’ll need a way for people to get money to you. Fortunately, there are lots of donation pages that can be established quickly, easily and free of charge. For example, Just Giving and Virgin Money.

Take a look at some of our customers’ pages:

3. Make It Fun

Whatever you do and however you decide to raise money, make it fun. People like enjoying themselves and they’re much more likely to get involved if you come up with something interesting and entertaining.

4. Variety

Rather than focusing on one big event, opt for several different activities. Take a look at local fun runs and marathons. Is there anything you could get involved in to raise funds for your cause? Think of topical events such as bake-offs, bike rides, cricket matches or dress down days.

5. Tell Everyone

There’s no place for shrinking violets when it comes to raising money. Don’t be shy. Tell everyone you know about your fundraising. Tell family and friends. Share it on your social media sites. Let your employers and work colleagues know. Spread the word and ask your friends to share it also.

6. Make it Personal

When setting up fundraising pages, hubs and social media sites, make them as personal as possible. Stories sell and people are more likely to donate if they are engaged in a personal journey. Photographs are a great way to engage. One photograph can say so much more than 200 words.

6. Set a Target

Setting a target is a great motivator, not only to yourself but to supporters. Let people know where you’re up to and when you’re getting close to your target.

7. Email

Don’t underestimate the power of email. Add a link in your email signature to make it easy for people to find your page and donate.

8. Contact Press

Contact your local newspaper, radio and community groups. Let them know about the work you’re doing. Newspapers have pages to fill and personal stories are always of interest to them. Just a few lines will help spread the word and increase your supporters.

9. Let Your Supporters Be Your Best Advertisers

Let your supporters spread the word by making it as simple as possible. Provide them with wearable promotional products such as silicone wristbands or button badges. These can be sold at a small profit to help boost funds. The low price point makes this a viable option.

10. Say Thank You

Always remember to thank everyone who donated. Keep people up-to-date and let them know how their contributions have made a difference.