The Enduring Popularity of Silicone Wristbands

Last year The Guardian published an article about the charity wristbands of the noughties making a comeback. The article related to the success of four major charities selling the Unity Band for World Cancer Day reporting huge demand, with some selling out after four days. This mirrored the early days successes of charity wristbands back in the 90s.

Our own data suggests that the popularity has never diminished and continues to rise. This is true of the bands we sell to all sectors and not just charities. When we ask our customers what makes them place repeat orders, this is what they tell us.

  • “We buy them because our customers love them. It’s as simple as that.”
  • “Compared to other merchandise they’re relatively cheap and we opt for debossing which ensures they last longer.”
  • “We customise our bands with our striking colours and artwork which makes them a real talking point.”
  • “The wristbands are snapped up by our supporters. From that point they’re dong the promotion for us, through wearing the bands.”
  • “We buy the bands to raise funds and increase awareness of the charity and the important work we do.”

Silicone wristbands are ordered by a wide range of organisations. Popular uses are highlighted below.

Open Days and Community Events

Taking part in community events and hosting open days is a great way for organisations to show the human side of their business. It brings people together and promotes sharing and community spirit. Wristbands are often given away to create and strengthen communities and to increase awareness.

To Reward Achievement

It’s good to be recognised for a job well done or accomplishing a goal. According to this article appreciation makes employees feel more human, increases trust in leadership, increases satisfaction and happiness and improves company culture. Silicone wristbands are often purchased by businesses and schools for this reason.

To Raise Funds

Charities make up a large proportion of our wristband customers. As well as spreading the word about their causes and campaigns, the bands are often sold at a small profit to raise much needed funds.

Bands, comedians and other artists purchase bands and sell them at gigs and festivals. They are eagerly snapped up by fans to show allegiance and to keep as a memento of the event.

To Distinguish Between Groups and Departments

Plain bands are often ordered to sort and distinguish groups. For example, departments can be colour-coded to help members of the public find what they’re looking for.

Schools have a similar process when it comes to organising mealtimes. Wristbands can make this process much simpler.

Event Marketing

Silicone wristbands are also handed out at conferences, conventions and other trade events. They are used to create awareness of a brand or service or to coincide with a new product launch. As they are small and light, they’re not cumbersome when delegates are walking around and can easily be added to event bags.

Whatever the reason for purchasing wristbands, feedback is always good. This is because we source only the best raw materials for our bands and they are made with 100% silicone rubber. We opt for eco-friendly inks.

To order your wristbands contact Carrie no on 01524 230300 or at sales@lancasterprinting.co.uk.

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