Why Silicone Wristbands?
When we meet new people and they ask about what we do, the most common question we receive is, “Why silicone wristbands?” It’s a question we have asked ourselves many times over the years when sales of these products keep on growing. What makes them so popular? Why do businesses and charities return to them time and again requesting repeat orders? We have come up with a few reasons for their popularity.
1. Popular With Young People
Silicone wristbands are popular with young people who establish trends. Like many products popular with a youthful audience, they are later adopted by consumers of various ages.
Their youthful appeal is mainly due to aesthetics. They are often brightly coloured with engaging artwork. The silicone rubber used to make our bands is 100% pure, as opposed to cheaper alternatives made from powders. Therefore, the wristbands are soft to touch and extremely tactile.
Students and other young people are often interested in music, politics and social issues. The wristbands are often worn to demonstrate allegiance to a band or cause and are frequently sold at festivals and gigs. It is not uncommon to see several wristbands being worn at the same time.
2. Aesthetically Pleasing
Silicone wristbands are aesthetically pleasing. They can be matched to any Pantone colour and customised with creative branding. The artwork can be printed onto the bands or applied using embossing or debossing techniques. The bands are also available in several different styles including multi-coloured, glow-in-the-dark and multiple intertwined bands. We are always amazed at the new and innovative ways our customers utilise the wristbands for many different purposes.
When compared with other forms of promotion, our wristbands are extremely cost-effective. They start at just 8p each, depending on the volume and style chosen. 8p provides significant potential for repeated brand exposure. Your business or cause is promoted each time the bands are worn.
As we have witnessed, silicone wristbands are extremely versatile and are used for several different purposes. This includes:
- Launching and promoting new products and services
- Event marketing
- Marketing bands, festivals and gigs
- Distinguishing between groups and departments
- Praising and rewarding achievements
- Raising awareness of charitable causes
- Raising funds for charitable causes
Our silicone wristbands can be fully customised to promote your business, brand or cause. They can be customised in several different ways, by colour, style, print type and content. Each order is therefore unique and tailored to the customer’s requirements.
Crafting your message for such a small product can be a challenge but its succinct and targeted nature is highly effective. And due to the wearability of the bands, you can be sure of repeated exposure.
In summary, customers order silicone wristbands for many different reasons; to promote, raise awareness, raise funds, reward achievement, organise/distinguish groups, etc. For a relatively small outlay, they will put your brand or cause in front of a large audience and identify with a youthful and trendy group. So it’s not surprising that many of our customers have been with us for years and frequently place repeat orders.